Visual Impact with Judy Penny

Instructor: Judy Penny

  1. What is your class about?
    Visual Impact - What is it? How to achieve it in a world that is so cluttered with images.  Is it possible to do work that is unique and how can that be manifested?

    Each week we explore different approaches to art direction, visual communication and execution. Different materials and techniques are implemented in an effort to discover new solutions in visual communication. Concept, strategy and craftsmanship - including " making stuff" off the computer are the focus, to put some "art" into Art Direction

  2. What is the most important thing you want students to take away from your class?
    To be design thinkers. To lose the fear of trying something new in the ways of problem-solving, communicating &creating. Also, the love of typography, the importance of craftsmanship, and the desire to make the most of every opportunity to do great work.
  3. What is one of your favorite assignments to give?
    Poster for an event at the NY Botanical Garden using "paper & paint" to create the visual.

    This a brilliant example of great concept, and unique execution - using the New York Times     page visual to create a newsworthy feel, while having the event actually "grow" right out of the page in a beautiful illustration made all from paper and paint. This was a new discovery.
    An assignment to create an Art Deco Poster for Miami Beach Art Deco Weekend. My students work from this class has won the competition 3 times.

    Design packaging for a CD that feels like the music sounds inside.

    Cause Poster  - collage execution

  4. What do you like about teaching?
    To open minds and encourage students to see things in new and interesting ways is what I strive to inspire.  I challenge my students to make new discoveries. This means learning new ways of thinking, new ways of problem-solving and an understanding of the exciting possibilities there are when creativity & craftsmanship come together.

    My favorite part about teaching seeing the shift. When you see a student suddenly "get it" and begin to perceive problem-solving in a different way - it's a time when a whole new world of possibilities open up for their creativity and their future. That is very rewarding.