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New York Workshop: Intro to the Advertising Industry

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Where:  Miami Ad School New York, 10 Jay Street, 8th Floor, Brooklyn, NY 11201 

While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and brand experiences are the new must-haves for brands to stay relevant with today’s consumers. That’s because people don’t watch ads, they watch stuff that interests them... and they’re way better at tuning out. Welcome to the pop culture industry where social buzz is currency, insights are critical, and consumer engagement is king. In this workshop, you’ll learn about how the advertising industry works and give it a test drive.

Who should attend: Career-switchers, students, and those interested in exploring the advertising industry